The series is set within the Salford offices of In The Style – one of the fastest growing and most disruptive fast fashion brands in Britain.
CEO Adam Frisby left school at 15 with no GCSEs. In just five years he has built a £30million turnover company. The series follows the 32 year-old and his dynamic young team over one fast and furious summer, as the company competes with rival fast fashion brands to sign up the latest talent, come up with the hottest styles and launch them faster and better than anyone else.