• Amanda Sheldrake

    Legal and Business Affairs Executive

    Amanda began her media career in local commercial radio as a presenter at the height of Britpop alongside studying Law and Psychology. She joined BBC Legal as a Paralegal in 2002 working across BBC Brands, Specialist Factual, Top Gear, Children’s Radio 1 and BBC Switch.  Amanda went on to work for Channel 4 and Five, progressing to Legal and Business Affairs Manager. After a brief departure from TV, working commercially in FMCG, the oil industry and computer games, Amanda worked with Secret Cinema (Top Gun, Lost Boys and The Third Man) before making the move to independent production. Amanda has experience across a variety of media, including radio, live events, feature documentary, specialist factual, factual, children’s, and music. Prior to joining Optomen, Amanda worked for Arrow Media, Firecracker Films and Pioneer where she advised on many hours of factual, science, history, current affairs and factual entertainment programming. In addition, she has worked on the first live documentaries broadcast from the International Space Station ‘Live from Space’, the legally complex ‘Modern British Slavery’, the feature documentary ‘Sherpa’ and the forthcoming ‘Mums Make Porn’. A lawyer known for her prowess in dealing with anything, everything and especially the weird and unusual.  Amanda enjoys taking a proactive production role. In addition to her legal career, Amanda is a keen equestrian, musician, photographer and an ex-burlesque performer.

  • Demi Doyle

    Head of Casting

    Before her time at Optomen Demi worked on a number of high profile shows including The Secret Life of 4 Year Olds, Big Brother, Educating Cardiff, The Apprentice and Gogglesprogs. Demi joined Optomen in 2016 and since then has worked as a producer on some of their most high profile shows; from Channel 4’s Genderquake to BBC2’s celebrity travelogue Eight Go Rallying. Demi is also responsible for creating and producing ITVBe’s hit reality show Absolutely Ascot which is returning for a second series this year.

  • Eliana Capitani

    Head of Development

    Eliana Capitani joined Optomen as a Development Executive in September 2016.

    Before joining Optomen she held development roles at a number of leading indies including Twenty Twenty Television, Mentorn Media and Studio Lambert. Her production credits include The Secret MillionaireSeven Days and The Fairy Job Mother.

  • Leanne Bull

    Production Coordinator

    Leanne joined Optomen in March 2018 as a freelance Production Coordinator, having previously worked at companies such as ITV, Endemol, and Channel 5, working mostly on Entertainment and Factual Entertainment programming.

    Leanne has recently been appointed Staff at Optomen, where she will be training towards production management and working across a number of projects.

  • Mike Pipkin

    Editor & Graphic Designer

    Michael joined Optomen in 2003 to run their newly formed offline edit suites. Over the years he has edited for various productions including Man Made HomeEmployable Me, and What Would Be Your Miracle? and has also provided graphics for a variety of Optomen shows including Matilda and the Ramsay Bunch, Heston’s Feasts and Escape to the Wild. He also contributes graphics and editing for the Optomen development team.

  • Nick Hornby

    Joint CEO

    Nick joined Optomen in September 2016, and together with Tina Flintoff oversees the creative and commercial direction of the company, with particular emphasis on programme delivery.

    Nick previously spent two years at Blast! Films as Head of Programmes where he was responsible for the first series of The Catch and Secret Life of the Zoo as well as Exec’ing across the range of the indie’s returning factual series. He previously spent three years at Channel 4 as a Commissioning Editor in Factual Entertainment and Features. Nick started his career as a researcher in Specialist Factual, and believes that TV can make a difference.

  • Sophy Walker

    Chief Operating Officer

    Sophy is responsible for ensuring successful Production, Legal, Finance, and Facilities operations. She manages commercial negotiation, risk and fiscal management ensuring successful UK origination and international rights exploitation.

    Previously Sophy was Chief Operating Officer at award winning indie betty. As a founder member Sophy spent 13 years building and managing this successful production company, being instrumental in the selling of the company to Discovery in 2011. At betty she was responsible for Production, HR, Legal, Finance and Facilities; ensuring the successful delivery of over 300 hours of television for C4, BBC, ITV and Discovery.

    Sophy has also worked as a freelance TV and business consultant having over twenty years’ experience in independent television production.

    Sophy believes in creating a company where staff can do their best work; that training and investment in people adds value to the company. That work should be dynamic, stimulating and fun.

  • Tina Flintoff

    Joint CEO

    Tina joined Optomen as the Co-CEO in September 2016 responsible for developing new talent and creating factual, factual entertainment and features shows.

    Before that she spent 4 years as a commissioning editor at Channel 4 overseeing a range of factual entertainment shows including Gadget Man with Stephen Fry, The Hoarder Next Door16 Kids and CountingNaked AttractionWhat Happens in KavosTravel Man with Richard Ayoade and magic series Troy for E4.


  • Verity Sutton Barrow

    Head of Production

    As Head of Production Verity is responsible for overseeing the smooth running of all output.  Since 2007 She has held Head of Production roles at Leopard Films, Victory and betty and Production Executive roles at Shine and ITV Studios.  Prior to joining Optomen she was the senior Production Executive at Objective Media Group managing a portfolio of start-up companies including Studio Ramsay.

    Verity enjoys all genres of production most notably Factual, Factual Entertainment and Entertainment and programme highlights over the years include Jamie’s Kitchen, Cash in the Attic, Come Dine with me, The Biggest Loser, Who Wants to be a Millionaire, Heston’s Great British Food, Bear Grylls: Mission Survive, The Undateables and Gordon, Gino and Fred: The Ultimate Roadtrip.