Ann Summers is the biggest supplier of sex toys in the UK. They’ve put sex on British high streets and are famous for putting the rock star of sex toys, the Rampant Rabbit, in British bedrooms. But Ann Summers are now taking their biggest gamble ever. In their quest to find tomorrow's Rampant Rabbit, they're embarking on their boldest project yet: They’re on a mission to create The People’s Vibrator - and they’re going to use real British women to do it.
Jacqueline Gold, Chief Executive, wants to create the next generation of sex toys – a range of vibrators as innovative and ground-breaking as the Rampant Rabbit. And to do this, she's taking a radical approach: rather than relying on her feted in-house design team, she’s decided to make the People’s Vibrator. For the first time in history, she is going to produce a sex toy designed by the People, for the People.
We will follow the process from sketch to reality as Ann Summers assembles a panel of British women (aged from 19 to 69) to design and develop the People’s Sex Toy. Expect lots of oos and ahs as our women try out a range of Ann Summers products as they seek inspiration for their own improved designs.
After almost a year in the making, with various stops, starts and mishaps along the way, Jacqueline and the girls will reveal the People’s Vibrator. Will they have a hit on their hands or will they leave the hard-pressed women of Austerity Britain cold?