Optomen News

Press release

08/09/09 Cookalong Sweden Proves A Ratings Smash

On Monday 7th September 2009, Optomen and Gordon Ramsay’s joint venture production company One Potato Two Potato scored a ratings smash hit with the first episode of the Swedish version of the Cookalong format, presented by Swedish cook Tina Nordstrom.

The show reached nearly a million viewers and won double the audience all other Swedish TV channels in the 20.00-21.00 time slot. Gordon Ramsay himself made a special guest appearance on “Tinas Cookalong” to wish her success in the first outing of the 10 x 60’ series.

One Potato Two Potato licensed the Cookalong format to Sweden’s Baluba through Optomen International, the UK-based distribution arm of Optomen.

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