Cookalong Sweden Proves A Ratings Smash

08/09/09

On Monday 7th September 2009, Optomen and Gordon Ramsay’s joint venture production company One Potato Two Potato scored a ratings smash hit with the first episode of the Swedish version of the Cookalong format, presented by Swedish cook Tina Nordstrom.

On Monday 7th September 2009, Optomen and Gordon Ramsay’s joint venture production company One Potato Two Potato scored a ratings smash hit with the first episode of the Swedish version of the Cookalong format, presented by Swedish cook Tina Nordstrom.

The show reached nearly a million viewers and won double the audience all other Swedish TV channels in the 20.00-21.00 time slot. Gordon Ramsay himself made a special guest appearance on “Tinas Cookalong” to wish her success in the first outing of the 10 x 60’ series.

One Potato Two Potato licensed the Cookalong format to Sweden’s Baluba through Optomen International, the UK-based distribution arm of Optomen.

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