Birth documentary first project for third-party content division led by Alex Brudenell

OPTOMEN International, the all3media-owned distribution arm of Optomen Television, is launching a third-party distribution department at MIPCOM 2015.

The new division is led by Alex Brudenell in the newly created role of senior acquisitions executive. Brudenell is charged with sourcing and acquiring third-party content that fits with Optomen International’s current distribution slate of 2500 hours of primetime factual and factual entertainment programming.

Brudenell joined Optomen International this summer from Zodiak Rights, where he spent three years as vice-president of factual acquisitions, responsible for sourcing and acquiring third-party content and managing the international roll-out of Zodiak produced finished programming. Previously, he held sales and rights-management posts at RDF Media.

Brudenell has been working towards the MIPCOM launch of Optomen International’s new third-party content strategy alongside chief of sales, Caroline Stephenson. The company has earmarked a budget to secure rights to up to 100 hours of third-party content by the end of the year.

Caroline Stephenson said: "As a distributor that has always worked hand in hand with producers we have the skill and experience of handling a wide range of projects right from their initial treatment to screen. We have the mind-set and flexibility of a boutique but crucially, we also have the backing to offer distribution terms on a par with our larger rivals. Given Alex's established track record in spotting and maximising the best global return on rights and Optomen International's credentials in content sales, we believe we are a serious proposition for any producer."

Playing to strengths in talent led factual entertainment programming the first project on the Optomen International third-party slate is Katie Piper’s Extraordinary Births (1 x 60 mins), a Broad Bean Media Production for the UK’s Channel 4. In the light-hearted but heart-warming doc, Katie Piper reveals the extremes to which women are prepared to go to achieve their perfect birth experience — from dolphin-assisted deliveries to getting Botox for those first fabulous baby photos. Katie will be joining a raft of Optomen International’s A-List talent at MIPCOM including Gordon Ramsay, Kevin McCloud and Mary Portas.

Next on the third-party content slate is a project that seeks to exploit Optomen International’s unrivalled expertise in the food genre. At MIPCOM, the distributor is seeking pre-sales partners for Asian Flavours of Europe (12 x 30 mins), which explores the Asian food that is infusing and inspiring modern European cuisine. Presently in development by Swedish independent Luckyday, the series features exciting new chef and MasterChef winner, Jennie Wallden. Optomen International has taken the worldwide rights, excluding Sweden, to Asian Flavours of Europe, while Luckyday negotiates a domestic commission. 

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